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News > PHI Air Medical named winner of Airbus Helicopters Vision Zero award for development of innovative safety initiative

PHI Air Medical named winner of Airbus Helicopters Vision Zero award for development of innovative safety initiative

Air medical operator to use $10,000 prize to replicate program, provide resources to entire air medical industry

CHARLOTTE, N.C. (Dec. 14, 2016) -- PHI Air Medical has been awarded the 2016 Vision Zero Aviation Safety Award for its development of a unique and innovative safety initiative designed to address the workings of the human brain and improve mindfulness among employees.

PHI Vision Zero Award

Rick Sherlock, AAMS President and CEO; David Motzkin, PHI Air Medical President; and Jennifer Hardcastle, Airbus Helicopter Inc. Air Medical Sales Manager.

Jennifer Hardcastle, Air Medical Sales Manager for Airbus Helicopters Inc., presented the award and a $10,000 check to PHI Air Medical President David Motzkin at the Air Medical Transport Conference Annual Community Awards Banquet held Tuesday in Charlotte, N.C.

Created by Airbus Helicopters Inc. in 2007 and presented annually, the Vision Zero Award promotes safety in the air medical industry. The award recognizes a program or company that has demonstrated a commitment to aviation safety, spotlights specific safety initiatives and encourages the sharing of ideas so others in the industry may learn from them. An industry committee judges the competition.

“Airbus Helicopters Inc. is proud to present the Vision Zero Award to PHI Air Medical for its leadership in improving the safety of air medical transport operations,” Hardcastle said. “PHI is improving safety not only within the company, but its work could help strengthen safety efforts across our industry.”

Working with a team of psychologists, neuroscientists, anthropologists and human brain experts, PHI developed and launched the Life-Saving Thinking initiative across the company. The new program is a compliment to Life-Saving Behaviors, a program PHI initiated in 2015.

Life-Saving Behaviors aims to improve human performance by addressing behavioral actions employees should take to ensure their safety. Life-Saving Thinking pushes the initiative one step further and challenges employees to understand how their brains work so they can adapt a conscious, hyper-vigilant mindset when performing critical tasks.

PHI launched Life-Saving Thinking in 2016, beginning with a train-the-trainer event for leaders and later through a series of monthly engagement meetings at bases around the country. The program includes multiple video elements, messages from a renowned Stanford University neuroscientist, training manuals, learning tools and innovative brain games. With its $10,000 award, PHI will help replicate this program across the industry.

“We believe that Life-Saving Thinking is a game changer in the air medical industry, as the outcomes will improve human performance and safety across the entire industry,” Motzkin said. “Through Life-Saving Thinking, PHI has stepped outside the bounds of traditional safety practices to really understand and address the challenges and barriers that exist within the human brain. By delving into this subject, we are challenging our employees to work through each and every task with real mindfulness and attention.”

PHI Air Medical, based in Phoenix, Ariz. is a leading air ambulance provider across the country, providing air medical services and outreach education to local communities and leading healthcare systems. The company safely transports more than 30,000 patients each year, operating out of more than 65 bases across the United States. It is based in Phoenix, Ariz.

All air transport programs and operators that are members of the Association of Air Medical Services (AAMS) are eligible to apply for the Vision Zero Aviation Safety Award. For more information about the Vision Zero program and the Airbus Helicopters Vision Zero Aviation Safety Award, visit the Association of Air Medical Services website at

About Airbus Helicopters Inc.

Airbus Helicopters, Inc. is the U.S. affiliate of Airbus Helicopters, the largest helicopter manufacturer in the world, and a subsidiary of the Airbus Group. Airbus Helicopters, Inc. manufactures H125 and UH-72A helicopters and markets, sells and supports the broadest range of civil and parapublic helicopters offered in the U.S. The product line represents the industry’s most cost-effective, technologically-advanced helicopters serving all markets and missions. The company’s headquarters and main facility are in Grand Prairie, Texas, with a large manufacturing and production facility in Columbus, Miss.  For more information, visit

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Bob Cox
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Cell: 972-213-2038  

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